How We Score

Here, at www.toppersonaloans.com, we use a scoring system that is calculated based on three unique parameters with varying weights
on a scale up to 10.

Brand Performance:

We base our Brand Performance score on Semrush, which analyzes data such as user behavior, search trends, and user engagement metrics. This process allows us to evaluate a brand's visibility and credibility.

If a brand lacks a Semrush score, the Total Score relies solely on the Customer Engagement score and the Products & Offering score.

Customer Engagement:

We measure customer engagement based on the number of clicks each brand received over the past 7 days. This is then measured against the number of clicks the other listed brands received on the same page and device (desktop, mobile, or tablet). Monetary compensation received from a brand affects its position on the chart. The larger share of clickouts a brand receives, the higher its score will be.

Products & Offerings:

Our editorial team rates brands based on a wide range of features and benefits they offer, such as: the range of products and services offered, ease-of-use, online accessibility, customer service, special awards, and more. Each brand is then given a score based on the offerings in each parameter. The specific parameters that we use to evaluate the score of each product can be found on its review page. If the editorial team cannot locate information relevant to a brand's Products & Offerings, its score will be based solely on the Brand Performance and Customer Engagement scores.